PR DUCT
PR DUCT
DESIGNER
STRATEGIST
RESEARCHER
STORYTELLER
COPY WRITER
ANIMATOR
DESIGNER
PRODUCT
DESIGNER
STRATEGIST
RESEARCHER
STORYTELLER
COPY WRITER
ANIMATOR
PR DUCT
DESIGNER
STRATEGIST
RESEARCHER
STORYTELLER
COPY WRITER
ANIMATOR
DESIGNER
PRODUCT
DESIGNER
STRATEGIST
RESEARCHER
STORYTELLER
COPY WRITER
ANIMATOR
WORK EXPERIENCE
WORK EXPERIENCE
WORK EXPERIENCE
BASED IN DELHI NCR, INDIA • AVAILABLE WORLDWIDE
BASED IN DELHI NCR, INDIA • AVAILABLE WORLDWIDE
BASED IN DELHI NCR, INDIA • AVAILABLE WORLDWIDE
Senior Product Designer
May 2019 — Present
CURRENTLY
• Managing & leading a team of 4 designers
• Planning directly with the Director of design to establish a thriving design culture continuously
• Hiring key design talent & developing design team
• Managing weekly design sprints of all the Spinny designers
• Leveraging analytics tools, user feedback, and testing to improve the user experience & make data-driven decisions
• Working directly with the product VP, CTO, business heads, devs, QAs, PMs & other cross functional teams
• Redesigned bidding platform's listing page based on data, user research & intent which led to more than 2x increase in NPS, 13% more user retention, 9% growth in revenue & 40% drop in auctions missed
• Swiftly designed & released lucky draw sale which led to 30% increase in revenue in bidding platform in just 11 days
• Executed strategy for an AI calling communication platform led to calling operations expenses drop by 50%
• Designed 20+ A/B tests in 6 months on listing, product detail page & checkout page to improve conversion funnel by almost 2x in consumer website & app
A WHILE BACK
• Championed a user-centric approach to design, conduct UX research, gather insights, and translate into effective & intuitive user experiences for product listing & product details page of the consumer app leading to 11% increase in online sales
• Designed B2B auction products and platform, contributing 20% of revenue & 40% of unit sales
• Scaled real-time online bidding experience on 1+ million car listings annually
• Designed leaderboard-based gamification to reward highly active dealers, which led to increased engagement by 13%
• Established & refined design systems & guidelines making reusable UI components ensuring consistence
• Mentored 2 junior designers
JOINED AS THE FOUNDING DESIGNER
• Was the only designer for initial 2 years working on every project single handedly
• Designed consumer web & mobile app from 0 to 1 & 1 to 10 while also meeting business alignment to 10x growth in volume
• Designed car evaluation app and dashboards dropping the human errors by ~81% & bandwidth ~60% efficient
• Spearheaded design and development of Relationship manager app & CRMs covering end to end user journey which increased the NPS by 4x, human errors to almost 0
TLC
UX UI Designer
Jan 2019 — May 2019
GameZop
UI Design Intern
Oct 2018 — Dec 2018
May 2019 — Present
Sr. Product Designer
Jan 2019 — May 2019
UX UI Designer
TLC
Oct 2018 — Dec 2018
UI Intern
GameZop
May 2019 — Present
Sr. Product Designer
Jan 2019 — May 2019
UX UI Designer
TLC
Oct 2018 — Dec 2018
UI Intern
GameZop
YEARS OF EXPERIENCE
YEARS OF EXPERIENCE
SUCCESSFUL PRODUCTS
SUCCESSFUL PRODUCTS
DIVERSIFIED USERS
DIVERSIFIED USERS
DIVERSIFIED
USERS
SUCCESSFUL
PRODUCTS
DIVERSIFIED
USERS
RECENT WORK
RECENT WORK
I LOVE BLENDING ART & TECHNOLOGY
I LOVE BLENDING ART & TECHNOLOGY
RECENT WORK
I LOVE BLENDING ART & TECHNOLOGY
MORE
USER
RETENTION
SURGE
IN
REVENUE
RISE IN
BIDS
MADE
REDUCED
TAT OF CAR
DELIVERIES
Introduced a tier based gamification
Introduced a
tier based gamification
Introduced a
tier based gamification
MORE USER
RETENTION
MORE USER
RETENTION
SURGE IN
REVENUE
SURGE IN
REVENUE
RISE IN
BIDS MADE
RISE IN
BIDS MADE
REDUCED T.A.T OF
CAR DELIVERIES
REDUCED T.A.T OF
CAR DELIVERIES
Established the Spinny design system
Established the Spinny design system
VARIANTS DESIGNED
& DEVELOPED
VARIANTS DESIGNED
& DEVELOPED
DESIGN
BANDWIDTH SAVED
DESIGN
BANDWIDTH SAVED
DEVELOPMENT TIME
REDUCED
DEVELOPMENT TIME
REDUCED
CONSISTENCY
ACHIEVED
CONSISTENCY
ACHIEVED
Other small & big projects with
big & BIG impact
Other big impact projects
PROJECTS
DONE
PROJECTS
DONE
AND
BEYOND
AND
BEYOND
VARIANTS
DESIGNED &
DEVELOPED
DESIGN
TIME
SAVED
DEVELOP-
MENT TIME
REDUCED
CONSIS-
TANCY
ACHIVED
Established Spinny consumer design system
PROJECT DONE
AND BEYOND
Other small & big project with big & BIG impact
THINGS THEY SAY
REAL WORK, REAL WORDS, REAL WORTH
THINGS THEY SAY
REAL WORK, REAL WORDS, REAL WORTH
THINGS THEY SAY
REAL WORK, REAL WORDS, REAL WORTH
MORE ABOUT ME
ENGINEER TURNED ARTIST
MORE ABOUT ME
ENGINEER TURNED ARTIST
Result, impact & delight driven designer with 7+ years of expertise in building human experiences by thoughtful interfaces & ideas which work & thrive
Result, impact & delight driven designer with 7+ years of expertise in building human experiences by thoughtful interfaces & ideas which work & thrive
^
^
if not then we correct & make it work
if not then we correct & make it work
^
^
& improving
& improving
, mentor, storyteller
, mentor, storyteller
^
^
, products & businesses
, products & businesses
^
^
sometimes unconventional
sometimes unconventional
^
^
LEARNING
LEARNING
JUST IN CASE WHEN I AM NOT DESIGNING
JUST IN CASE
WHEN I AM NOT DESIGNING
GAMING
very very competitive!
GAMING
very very competitive!
SOCIALIZING
SOCIALIZING
extrovert like a designer should be
extrovert like a designer should be
ADVENTURING
whenever work allows
ADVENTURING
whenever work allows
&
&
PHOTOGRAPHING
PHOTOGRAPHING
